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Zazu, referred to by its creators as "the smartest damn alarm clock," is an application for smart phones. It is the brainchild of four young entrepreneurs, all under the age of 25, who despite busy schedules and school obligations have taken on the daunting task of launching a company. If the name sounds familiar, it's because it happens to be the same name as the famous bird from "The Lion King," who serves as King Mufasa's assistant. Associating their product with a friendly and relatable character was important in branding the company.